Why keep walking?
In 1820, in Kilmarnock, Scotland, a boy named John Walker dreamed of blending the perfect whisky. Today the spirit that carries his name is the world’s most popular whisky. Keep Walking™ is the symbol of progress, reflecting the fact that often Johnnie Walker® has been consumed when reflecting on pivotal moments within our lives, moments of our own real personal progress.
The Striding Man was introduced to create a brand logo that would epitomize his family’s belief that through commitment and perseverance, any dream can be achieved, any obstacle overcome.
De la página de Johnnie Walker.